A custom dog food subscription brand that conveys freshness, playfulness, and an undeniable appeal to pet parents who prioritize the well-being of their beloved pets
Upon analyzing the competition, it was evident that many brands lacked vibrancy and personality in their visual identity. To set Happy Snoot apart from the rest, the primary objective was to create a brand that would captivate pet owners with its bold and colorful aesthetic, instantly grabbing their attention. Additionally, crafting a visual identity that could seamlessly translate across both print and digital platforms, delivering a cohesive and engaging experience to pet owners at every touchpoint proved to be a unique challenge.
The focal point of Happy Snoot's brand identity is its custom logotype. The logotype, inspired by playful block lettering, exudes a sense of boldness and fun, perfectly aligning with the brand's vibrant and lively personality. It serves as a reminder that Happy Snoot goes beyond a one-size-fits-all approach and offers a truly personalized subscription service that pet owners can trust.
