A contemporary beauty brand that empowers people from every background to embrace their unique beauty with confidence. Caked's visual identity is modern, fun, and vibrant showcasing the brand's energetic spirit and commitment to igniting creativity.
The main challenge was to differentiate the brand from other beauty brands in the market. The goal was to craft a distinct and captivating visual identity that seamlessly merged boldness with sophistication, all while embracing inclusivity. Furthermore, the task involved designing an ecommerce website that not only showcased visually appealing elements reflecting the brand's dynamic and playful essence, but also seamlessly integrated essential functionalities.
With a keen focus on empowering individuals who value self-expression, Caked passionately caters to a diverse audience of teenagers, young adults, and makeup enthusiasts.
The use of a mix of sans serif and serif typefaces was employed to create a visually dynamic brand identity that reflects the brand's boldness. Bright color combinations were carefully selected to evoke a sense of vibrancy and self-expression. In terms of packaging, vinyl material was utilized to achieve a unique and distinguishable appearance
