An organic baby food brand committed to natural, healthy ingredients. Pips features soft color schemes and playful illustrations to evoke a sense of warmth and freshness.
The main challenge was striking a balance between promoting healthfulness and captivating both parents and children. The design needed to showcase the brand's commitment to organic and high-quality ingredients while creating a visually appealing experience for young ones, without the use of overly saturated colors and graphics that were seen amongst competitors. Another challenge was effectively communicating essential nutritional information within limited packaging space, enabling informed choices for parents.
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Pips takes a unique approach by incorporating minimal graphics and non-distracting colors that are appealing to babies.
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