A modern Filipino restaurant with an eccentric twist. Inspired by the bright colors and unique flavors found in traditional Filipino ingredients, the brand brings a whimsical approach to modern dining.
The aim of this project was to offer a fresh perspective on Filipino food. Captivating audiences and piquing their interest in exploring Filipino cuisine presented a distinctive challenge, considering its relative unfamiliarity to many. Additionally, I wanted to create a balance between contemporary design trends and preserving the essence of Filipino culture.
The concept of feeling full. It embodies the idea that true satisfaction comes from savoring every moment, flavor, and living life to the fullest.
The process involved carefully curating a selection of typefaces and exploring vibrant color combinations, such as the bright hues found in Filipino ingredients, such as ube and mango. I prioritized readability in the design hierarchy and created a dynamic visual identity that captures Busog's essence while embracing modern trends. With this approach, I aimed to appeal to both new and existing audiences, showcasing Filipino cuisine in a contemporary and trend-setting manner.
